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Apple Reports 2Q 2025 Results: $24.8B Profit on $95.4B Revenue

MacRumors LogoMacRumors1d ago

Apple Reports 2Q 2025 Results: $24.8B Profit on $95.4B Revenue - MacRumors

Quick Summary:

Apple Watch Series 10 and AirPods 4 with Active Noise Cancellation, as well as AirPods Pro 2 with the new hearing health features are some of the flagship items of the category, with Apple Vision Pro getting a shoutout as well, with that product now a year old.2:08 pm: Two retail stores were opened in the quarter, with a new store in the UAE and India coming during this quarter, plus the online store in Saudi Arabia.2:08 pm: Services reached an all-time revenue record of $26.6 billion, up 12% and reflecting strong performance across all categories.2:09 pm: Apple TV+ set a record for viewership in the quarter, and the new F1 movie starring Brad Pitt hits theaters this summer.‌Apple TV‌+ has earned more than 2,500 award nominations and 560 wins.2:10 pm: He mentions sports with Friday Night Baseball, MLS Season Pass and Formula 1 on the Apple Sports app.2:10 pm: iOS 18.4 brings ‌Apple Intelligence‌ to more languages including French, German, Italian, Portuguese, Spanish, Japanese, Korean and Simplified Chinese, as well as localized English in Singapore and India.2:11 pm: "AI and machine learning are core to so many profound features we've rolled out over the years to help our users live a better day.

Product gross margin was 35.9%, while services gross margin was 75.7%.2:16 pm: Net income was $24.8 billion, diluted earnings per share was 1.64, up 8% year over year and a March quarter record.2:17 pm: ‌iPhone‌ active install base grew to an all time high in total and across every geographic segment.‌iPhone‌ was the top selling model in the US, Urban China, UK, Germany, Australia and Japan.97% customer satisfaction.2:17 pm: Mac revenue was $7.9 billion, up 7% year over year, with every geographic segment growing year over year.

Customer satisfaction was 97% in the US.2:18 pm: Wearables, Home and Accessories revenue was $7.5 billion, down 5%, against a difficult compare last year with the launch of the ‌Apple Vision Pro‌ and Watch Ultra 2.2:19 pm: Services revenue was $26.6 billion, up 12% year over year, comparable to the December quarter's growth rate when negative impact from FX is removed.


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Article Details

Author / Journalist: Jordan Golson

Category: Technology

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Article Type: News Report

Published On: 2025-05-01 @ 13:36:57 (1 days ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 5340 words

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Copyright Owner: © MacRumors

News ID: 28313741

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